Well day four of Edmonton Startup Week was a fantastic way to highlight everything “startup” in the community. So many great conversations and connections with local supporters. Here’s a recap of Thursday’s events:
A100’s + Flightpath Ventures Level Up Sales Workshop
Here are a few takeaways from Keith Ellis, COO of Headcount:
Triggers: something that happens to a prospect that causes them to start looking at your product
Persistence is essential in seeking out leads
Ask your customers: what started you on the path looking for someone like us?
How do you evaluate a prospect? budget, authority, need, and timeliness
Unit B Unlocking the Power of Facebook Ads
Here are a few tips we picked up from @caribou_chris
your ad/content should be as relevant to your audience as you can, PLUS add value
Before you create any ads (or create your website, for that matter) make sure you have Facebook pixel set up
Looking for some great examples of people who do this well? organizations who provide good content and help to ad creators:
More than 475 attendees met our ten Launch Party 6 companies. It was a fantastic evening of pitching, discovery and socializing. Thank you to all of the companies for showcasing their new products and services.
Next up: Vacancy Hall Social kicks off this afternoon and from our sneak peek into the Hall, it’s going to be a fantastic way to wrap up Edmonton Startup Week.
Thank you for supporting the week in the many ways you have, a special shout to our sponsors and community partners. Thanks for supporting our founders, developers, designers and hackers and building an incredible startup community in Edmonton.