Member Update | Gfycat Uses Artificial Intelligence to Fight Deepfakes Porn

We do a lot of student tours of our space and one thing we can count on like clockwork is the astonished reaction from students when they find out Gfycat is an Edmonton-founded company that has deep roots in the community. Gfycat lets you create, discover and share awesome GIFs, amazing moments and funny reactions. If you see a GIF on Reddit, it's most likely powered by Gfycat. 

This week, WIRED covered the strides our friends are making to identify a form of AI technology called deepfakes. Deepfakes are videos that use AI to paste a celebrity face onto someone else's body in a video with uncanny accuracy. When it comes to celebrity or revenge porn, according to SARAH RENSE in Esquire it's legal quicksand. "Legally, there is little protection against deepfakes because the body doing the act isn't the celebrity's own. These videos aren't made from illegally stolen nudes, and as Wired wrote, "You can’t sue someone for exposing the intimate details of your life when it’s not your life they’re exposing." You can even drag the First Amendment into it, defending deepfakes as art, satire, and "free speech" because they weren't technically created illegally." 

WIRED | ARTIFICIAL INTELLIGENCE IS NOW FIGHTING FAKE PORN

LOUISE MATSAKIS | February 14, 2018 | Wired.com

 Wired, February 14, 2018. Photo Credit: HOTLITTLEPOTATO

Wired, February 14, 2018. Photo Credit: HOTLITTLEPOTATO

Facial recognition and machine learning programs have officially been democratized, and of course the internet is using the tech to make porn. As first reported by Motherboard, people are now creating AI-assisted face-swap porn, often featuring a celebrity's face mapped onto a porn star's body, like Gal Gadot's likeness in a clip where she's supposedly sleeping with her stepbrother. While stopping these so-called deepfakes has challenged Reddit, Pornhub, and other communities, GIF-hosting company Gfycat thinks it's found a better answer.

While most platforms that police deepfakes rely on keyword banning and users manually flagging content, Gfycat says it's figured out a way to train an artificial intelligence to spot fraudulent videos. The technology builds on a number of tools Gfycat already used to index the GIFs on its platform. The new tech demonstrates how technology platforms might try to fight against fake visual content in the future. That battle will likely become increasingly important as platforms like Snapchat aim to bring crowdsourced video to journalism.

Gfycat, which has at least 200 million active daily users, hopes to bring a more comprehensive approach to kicking deepfakes off a platform than what Reddit, Pornhub, and Discord have managed so far. Mashable reported on Monday that Pornhub had failed to remove a number of deepfake videos from its site, including some with millions of views. (The videos were later deleted after the article was published). Reddit banned a number of deepfake communities earlier this month, but a handful of related subreddits, like r/DeepFakesRequests and r/deepfaux, remained until WIRED brought them to Reddit's attention in the course of reporting this story.