fall 2018 Startup 101 workshops

Startup 101 

Be a boss, boss! Our Startup 101 sessions bring the very best experts to you for 90-minute sessions on the basics, plus lots of time for questions. Topics include Legal, Accounting, Social Media, Sales, Customer Success and more. Startup 101s are ideal for tackling a specific problem you're facing, prepare for a challenge that is just around the corner, and ask the simple-but-vital questions to make sure you're on the right track.

Startup 101: Social Media Strategies | October 10, 2018

Wednesday, October 10 | 12:00 PM - 1:30 PM

Join Stephanie Enders, Manager - Startup Edmonton, for a 90 min session dedicated to social media strategies for founders and startups. A strong social media plan can help you promote your product, better understand your customer, and foster a community of supporters. 

- Learn how to set goals and objectives, select platforms, and create an authentic online voice.
- Review sample timelines and shared workflows.
- Identify meaningful metrics and useful best practices.


startup 101: METRICS SUCK; LET’S MAKE IT EASY | OCTOBER 30, 2018

Tuesday, October 30 | 12:00 PM - 1:30 PM

When you're selling a product, it's easy to rely on metrics like leads, revenue, and conversion as benchmarks of your success or failure. These metrics are essential but can be challenging to gather and use as you make daily business decisions. In this 101 session, Tiffany Linke-Boyko will introduce you to NPS, Net Promoter Score. The NPS format asks your customers a single question, in near real-time, and distills their feedback into a score that measures customer retention and advocacy, quantifies customer loyalty, and can be used as a leading indicator of growth for your business.

So much more than a score out of ten, NPS is your chance to hear from your customers, understand the context of their feedback, and build transparent systems so your entire team can see exactly how their work impacts the success of individual customers.


Startup 101: Expand brand awareness with great swag | november 14, 2018

Wednesday, November 14 | 12:00 PM - 1:30 PM

The land of tech startups is littered with lousy company t-shirts! Don't fall into this trap with your limited marketing dollars. In the 90-minute session, Stephanie will share when promotional swag makes the most sense for your marketing campaign objectives and how to make smart selections your audiences will love. You'll leave with a plan to create an army of brand ambassadors by helping your most loyal fans spread the word about your company and product.


Startup 101: How to get the most out of mentorship | December 12, 2018

Wednesday, December 12 | 12:00 PM - 1:30 PM

All of us need guidance and advice throughout our careers, and this is especially true when launching into the exciting adventure of entrepreneurship.

Not all mentor relationships are created equal! In this 101 session, Tiffany Linke-Boyko shares insights into four critical areas related to mentorship: choosing a mentor, building a relationship, preparation, and implementing (or ignoring) advice. Join us for a 90-minute session on how to make mentorship a productive part of your personal and company growth plans.

Who's Leading the sessions?

metrics suck; let’s make it easy | How to get the most out of mentorship


Tiffany leads a team that connects entrepreneurs and product builders with community, skills and space to support them as they take ideas to reality. Tiffany has helped develop a range of programs and events such as Edmonton Startup Week, DemoCamp and the Preflight workshop series. Tiffany has played a vital role in Startup Edmonton's growth into a campus and community hub that has welcomed more than 50,000 participants at events, and currently houses 130 members and 60 companies.

Social Media Strategies | Expand brand awareness with great swag

Stephanie Enders

Steph manages marketing, communications, and foundational programming for Startup Edmonton. For more than a decade, her professional practice has focused on bridging the gap between creators and audiences, tech products and customers, and letting the creativity and passion of builders shine at the centre of marketing and communication efforts. 

In addition to her work supporting technology founders, Steph teaches at MacEwan University in the Arts and Cultural Management Program.

Without Startup Edmonton, our city’s entrepreneurial tech community would not be anywhere near where it is today. Ken and Cam personify the requisite vision and drive to make this happen in any successful tech ecosystem. I look forward to continuing to be a part of the Startup City for years to come.
— Tom Hendrickson, Founder/CEO, Mitre Media