workshops

MOVING YOUR IDEA FORWARD WITH FOUNDATIONAL SKILLS

Our foundational workshops are a great place to learn about entrepreneurship and meet like-minded people.

  • Learn the ins & outs of building a business model.

  • Arm yourself with the tools to build great products and services your customers will love.

  • Connect with experts and learn the basics to be a boss, boss: legal, accounting, social media, marketing, and human resources.

Business Model 101: PREFLIGHT BETA

Having a great idea is just the first step to building an amazing product or service, there are lots of other factors to consider - like your customers, how to reach them, and what they are willing to pay.

This workshop runs 1-2 times per month on Mondays from 5:30PM - 8:30PM and Saturdays from 9:00AM - 12:00PM at our Mercer Warehouse campus (10359 - 104 Street)

  • A one-page plan that will help you iterate on your idea as you learn about your customers.

  • Learn the ins & outs of building a business model.

  • Map your next steps.

  • Three hours of hands-on support and feedback.

*Preflight Beta is a prerequisite for our annual Preflight program - ongoing support through workshops and mentorship for early-stage technology companies.  


Startup 101 

Be a boss, boss! Our Startup 101 sessions bring the very best experts to you for 90-minute sessions on the basics, plus lots of time for questions. Topics include Legal, Accounting, Social Media, Sales, Customer Success and more. Startup 101s are ideal for tackling a specific problem you're facing, prepare for a challenge that is just around the corner, and ask the simple-but-vital questions to make sure you're on the right track.

startup 101: metrics suck; let’s make it easy | October 30, 2018

Tuesday, October 30 | 12:00 PM - 1:30 PM

When you're selling a product, it's easy to rely on metrics like leads, revenue, and conversion as benchmarks of your success or failure. These metrics are essential but can be challenging to gather and use as you make daily business decisions. In this 101 session, Tiffany Linke-Boyko will introduce you to NPS, Net Promoter Score. The NPS format asks your customers a single question, in near real-time, and distills their feedback into a score that measures customer retention and advocacy, quantifies customer loyalty, and can be used as a leading indicator of growth for your business.

So much more than a score out of ten, NPS is your chance to hear from your customers, understand the context of their feedback, and build transparent systems so your entire team can see exactly how their work impacts the success of individual customers.

 

Startup 101: Expand brand awareness with great swag | november 14, 2018

Wednesday, November 14 | 12:00 PM - 1:30 PM

The land of tech startups is littered with lousy company t-shirts! Don't fall into this trap with your limited marketing dollars. In the 90-minute session, Stephanie will share when promotional swag makes the most sense for your marketing campaign objectives and how to make smart selections your audiences will love. You'll leave with a plan to create an army of brand ambassadors by helping your most loyal fans spread the word about your company and product.

 

Startup 101: How to get the most out of mentorship | December 12, 2018

Wednesday, December 12 | 12:00 PM - 1:30 PM

All of us need guidance and advice throughout our careers, and this is especially true when launching into the exciting adventure of entrepreneurship.

Not all mentor relationships are created equal! In this 101 session, Tiffany Linke-Boyko shares insights into four critical areas related to mentorship: choosing a mentor, building a relationship, preparation, and implementing (or ignoring) advice. Join us for a 90-minute session on how to make mentorship a productive part of your personal and company growth plans.


Who's Leading the session? Meet Stephanie!

Stephanie Enders

Steph manages marketing, communications, and foundational programming for Startup Edmonton. For more than a decade, her professional practice has focused on bridging the gap between creators and audiences, tech products and customers, and letting the creativity and passion of builders shine at the centre of marketing and communication efforts. 

In addition to her work supporting technology founders, Steph teaches at MacEwan University in the Arts and Cultural Management Program.


Commons membership

your $35 Annual Membership, includes:

  • $25 credit to apply to a workshop of your choice!

  • Invitations to Commons Socials, like Member Coffee, Startup Ski Trip and more.

  • Membership card for discounts and offers at our friends like Mercer Tavern, Pogo CarShare, and Fitset.

Frequently asked questions

Q: Who is welcome as a Commons member?

  • Everyone is welcome to sign-up as a Commons member!

Q: But don’t you focus on technology products & companies?

  • Our Preflight program focuses on scalable technology companies, but our community, Commons membership, and foundational workshops are for everyone.

Q: I’m not an entrepreneur and I don’t know how to code. Can I still join? 

  • Of course, we would love to have you! Commons membership is a great way to get connected to the startup community, regardless of your professional background or education. Startup skills are transferable to all industries & you might be inspired to build a technology product after taking a few workshops!

Interested in workspace? Check out our space page for rental rates and details.* Please note: Our Commons membership does not include access to workspace. 


Without Startup Edmonton, our city’s entrepreneurial tech community would not be anywhere near where it is today. Ken and Cam personify the requisite vision and drive to make this happen in any successful tech ecosystem. I look forward to continuing to be a part of the Startup City for years to come.
— Tom Hendrickson, Founder/CEO, Mitre Media