workshops

MOVING YOUR IDEA FORWARD WITH FOUNDATIONAL SKILLS

Our foundational workshops are a great place to learn about entrepreneurship and meet like-minded people.

  • Learn the ins & outs of building a business model.
  • Arm yourself with the tools to build great products and services your customers will love.
  • Connect with experts and learn the basics to be a boss, boss: legal, accounting, social media, marketing, and human resources.
  • Book a meeting and a Community Manager can create a personalized list of suggested sessions, meetups and events for you! 

Business Model 101: PREFLIGHT BETA

Having a great idea is just the first step to building an amazing product or service, there are lots of other factors to consider - like your customers, how to reach them, and what they are willing to pay. 

  • A one-page plan that will help you iterate on your idea as you learn about your customers.
  • Learn the ins & outs of building a business model.
  • Map your next steps.
  • Three hours of hands-on support and feedback.

*Preflight Beta is a prerequisite for our annual Preflight program - ongoing support through workshops and mentorship for early-stage technology companies.  

 

Product Tool Kit: DesiGn Thinking 

One of our most requested workshops, our Product Toolkit helps you build products and services your customers will love.

We take a hands-on approach to learning human-centered design principles to move your ideas forward faster, with less wasted resources.

  • Ask the right questions.
  • Make feedback routine.
  • Build fast with prototypes (for services, products & technology.)
  • Build solutions that resonate with your customers.
  • Use your toolkit to share compelling stories to engage with your customers.
 

Who's Leading the session? Meet Stephanie!

Steph manages marketing, communications, and foundational programming for Startup Edmonton. For more than a decade, her professional practice has focused on bridging the gap between creators and audiences, tech products and customers, and letting the creativity and passion of builders shine at the centre of marketing and communication efforts. 

In addition to her work supporting technology founders, Steph teaches at MacEwan University in the Arts and Cultural Management Program.

 
Stephanie Enders

Startup 101 

Be a boss, boss! Our Startup 101 sessions bring the very best experts to you for 90-minute sessions on the basics, plus lots of time for questions.

Topics include Legal, Accounting, Social Media, Sales, Customer Success and more. Startup 101s are ideal for tackling a specific problem you're facing, prepare for a challenge that is just around the corner, and ask the simple-but-vital questions to make sure you're on the right track. 


Special event - 5th anniversary at mercer warehouse celebrations

STARTUP EDMONTON WELCOMES KELLY HOEY | BUILD YOUR DREAM NETWORK 

  • Tuesday, May 30, 2017 | 7:00 PM - 9:00 PM. Your ticket includes a copy of Kelly's new book!

If you think networking is about schmoozing at cocktail parties or sending a flurry of LinkedIn invites to people you don’t know, think again. Moderated by Tiffany Linke-Boyko, CEO - Startup Edmonton, this interactive session features investor and author, Kelly Hoey, as she provides innovative insights into strategies that will help you form genuine relationships and harness the power of your network to accomplish any goal, from advancing in your career or landing a coveted account to successfully attracting new clients.

The strength of Kelly’s connections and networks explain how this former attorney pivoted to become a much sought after speaker, seasoned investor and published author. Her carefully crafted journey has led to appearances as a panelist on CNBC’s Power Pitch as well as the honour of being named one of the “25 Smartest Women On Twitter” by Fast Company and being listed as “1 of 5 Women Changing the World of VC/Entrepreneurship” by Forbes.

Kelly has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (“1 of the 10 Most Well-Connected People in New York City's Startup Scene”). EBW 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. She has appeared on CNBC’s Power Pitch, contributed to publications such as Fast Company and Inc., and works with inclusive companies including Comcast and Capital One.  

Kelly’s career story is one transformation, and can only be explained by her unique ability to tap into networks and make valuable connections. Her career started in corporate law, eventually transitioning to the management side of Big Law. A chance opportunity in 2009 to work with a visionary leader sparked her transition from earning a paycheck to seeking equity. Co-founding a startup accelerator then an interim CMO role with an emerging tech company are just part of her journey of reinvention as an author, influencer and investor. In addition to her portfolio of angel investments, she is a limited partner in two venture capital funds and an advisor to New Zealand Trade and Enterprise. On top of her professional pursuits, Kelly is the Chief Tech Ambassador for the YWCA of NYC’s Girls Geek Club.

Connect with Kelly: Linkedin | Facebook | Instagram |  Twitter

Kelly's visit is made possible through the support of the Canadian Digital Media Network (CDMN.)  CDMN is a network of 26 regional innovation hubs across Canada, all focused on supporting Canada’s digital entrepreneurs. Designated a federal Centre of Excellence in Commercialization and Research, CDMN is dedicated to establishing Canada as a world leader in the digital economy. 

 
Kelly Hoey - Book Cover

Commons membership

your $35 Annual Membership, includes:

  • $25 credit to apply to a workshop of your choice!
  • Invitations to Commons Socials, like Member Coffee, Startup Ski Trip and more.
  • Membership card for discounts and offers at our friends like Mercer Tavern, Pogo CarShare, and Fitset.

Frequently asked questions

Q: Who is welcome as a Commons member?

  • Everyone is welcome to sign-up as a Commons member!           

Q: But don’t you focus on technology products & companies?

  • Our Preflight program focuses on scalable technology companies, but our community, Commons membership, and foundational workshops are for everyone.

Q: I’m not an entrepreneur and I don’t know how to code. Can I still join? 

  • Of course, we would love to have you! Commons membership is a great way to get connected to the startup community, regardless of your professional background or education. Startup skills are transferable to all industries & you might be inspired to build a technology product after taking a few workshops!

Interested in workspace? Check out our space page for rental rates and details.* Please note: Our Commons membership does not include access to workspace. 

 

Without Startup Edmonton, our city’s entrepreneurial tech community would not be anywhere near where it is today. Ken and Cam personify the requisite vision and drive to make this happen in any successful tech ecosystem. I look forward to continuing to be a part of the Startup City for years to come.
— Tom Hendrickson, Founder/CEO, Mitre Media