Our foundational workshops are a great place to learn about entrepreneurship and meet like-minded people.

  • Learn the ins & outs of building a business model.
  • Arm yourself with the tools to build great products and services your customers will love.
  • Connect with experts and learn the basics to be a boss, boss: legal, accounting, social media, marketing, and human resources.
  • Book a meeting and a Community Manager can create a personalized list of suggested sessions, meetups and events for you! 

Business Model 101: PREFLIGHT BETA

Having a great idea is just the first step to building an amazing product or service, there are lots of other factors to consider - like your customers, how to reach them, and what they are willing to pay. 

  • A one-page plan that will help you iterate on your idea as you learn about your customers.
  • Learn the ins & outs of building a business model.
  • Map your next steps.
  • Three hours of hands-on support and feedback.

*Preflight Beta is a prerequisite for our annual Preflight program - ongoing support through workshops and mentorship for early-stage technology companies.  


Product Tool Kit: DesiGn Thinking 

One of our most requested workshops, our Product Toolkit helps you build products and services your customers will love.

We take a hands-on approach to learning human-centered design principles to move your ideas forward faster, with less wasted resources.

  • Ask the right questions.
  • Make feedback routine.
  • Build fast with prototypes (for services, products & technology.)
  • Build solutions that resonate with your customers.
  • Use your toolkit to share compelling stories to engage with your customers.

Who's Leading the session? Meet Stephanie!

Steph manages marketing, communications, and foundational programming for Startup Edmonton. For more than a decade, her professional practice has focused on bridging the gap between creators and audiences, tech products and customers, and letting the creativity and passion of builders shine at the centre of marketing and communication efforts. 

In addition to her work supporting technology founders, Steph teaches at MacEwan University in the Arts and Cultural Management Program.

Stephanie Enders

Startup 101 

Be a boss, boss! Our Startup 101 sessions bring the very best experts to you for 90-minute sessions on the basics, plus lots of time for questions. Topics include Legal, Accounting, Social Media, Sales, Customer Success and more. Startup 101s are ideal for tackling a specific problem you're facing, prepare for a challenge that is just around the corner, and ask the simple-but-vital questions to make sure you're on the right track. 

Startup 101: Managing Cash Flow

June 20, 2017 at 12:00 PM

Join our friends from PwC for a 90 minute workshop and Ask Me Anything session and workshop tackling some of the most pressing financial topics for entrepreneurs, small business owners and startup founders.

Managing Cash Flow
- cash flow basics
- how to improve cash flow
- best practices for managing a healthy cash flow
- preparing a cash flow statement

How to prepare your startup to raise capital
- who the potential investors may be
- valuation
- what drives value in start up businesses
- what the process looks like

Cross Boarder and US Taxation
- overview of federal corporate taxation
- overview of state-level taxation
- common US structures
- tax reform developments

Startup 101: Build a website using Squarespace 

Wednesday, July 12 at 12:00 PM

Join us for a 90 min session on building a website using Squarespace. Squarespace is a tool that enables you to make a professional impression and communicate your brand, product and services to your customers online.

More than a web presence, Squarespace has a variety of drag-and-drop features to make the most out of your interactions with customers each day. We’ll cover:

- Learn the key Do’s + Don’ts of designing a website
- Introduction to the Squarespace platform and its features
- Blogging, Social Media Integration and Social Proof
- SEO (search engine optimization)
- Landing pages & learning the most about your customers

Commons membership

your $35 Annual Membership, includes:

  • $25 credit to apply to a workshop of your choice!
  • Invitations to Commons Socials, like Member Coffee, Startup Ski Trip and more.
  • Membership card for discounts and offers at our friends like Mercer Tavern, Pogo CarShare, and Fitset.

Frequently asked questions

Q: Who is welcome as a Commons member?

  • Everyone is welcome to sign-up as a Commons member!           

Q: But don’t you focus on technology products & companies?

  • Our Preflight program focuses on scalable technology companies, but our community, Commons membership, and foundational workshops are for everyone.

Q: I’m not an entrepreneur and I don’t know how to code. Can I still join? 

  • Of course, we would love to have you! Commons membership is a great way to get connected to the startup community, regardless of your professional background or education. Startup skills are transferable to all industries & you might be inspired to build a technology product after taking a few workshops!

Interested in workspace? Check out our space page for rental rates and details.* Please note: Our Commons membership does not include access to workspace. 


Without Startup Edmonton, our city’s entrepreneurial tech community would not be anywhere near where it is today. Ken and Cam personify the requisite vision and drive to make this happen in any successful tech ecosystem. I look forward to continuing to be a part of the Startup City for years to come.
— Tom Hendrickson, Founder/CEO, Mitre Media