April Update: Work at Startup Edmonton, Startup 101, and Student DevCon 2017

April Update: Work at Startup Edmonton, Startup 101, and Student DevCon 

This month we have great opportunities to connect with the startup community. Check out our workspace options - we have something for every stage of your company, from 24/7 access to drop-in desks to a dedicated office for your growing team. 

On Tuesday, April 11th our friend Jeff Park from Rise People hosts Startup 101: Cold Outbound Sales & Automation. Come by for 90 min of great tips & tricks to ramp up your sales strategies. 

Thanks for helping make our third annual Student Developer Conference a huge success. It was fantastic to have students join us from the University of Alberta, MacEwan University, NAIT, The Kings University, and local high schools.

Thanks & see you soon, 


Work at Startup Edmonton

We're here to support you as you build a tech-enabled product and company. As our member companies grown, workspace becomes available and we're excited to welcome more founders & their teams to our Mercer Warehouse location. 

Why work at Startup Edmonton? 

  • Creative collisions happen all the time - over lunch in the kitchen, drinks after work or a quick coffee in the big comfy chairs - giving you the chance to learn from your peers and get real-time feedback when you need it the most. 
  • Surround yourself with other founders and their teams who understand what you're doing and some of the unique challenges that come with being an entrepreneur.
  • By working at a vibrant co-working space & community hub, you'll be more likely to take advantage of all the awesome benefits our startup community has to offer. Attend meetups right after the work-day; take advantage of even more Startup Edmonton programming; and meet a wide network of passionate, talented, and driven founders, developers, designers and technology enthusiasts. 
  • Great workspace amenities, including free coffee, member socials, mentorship hours, and lots of opportunities to profile your company and recruit team members. 

Startup 101: Outbound Sales & Automation

So you've been working countless hours building out your product, identifying your product/market fit, refining your message, and finding your audience. Great job, you've got your MVP! But now what?

Or maybe you're already well into your sales push and you're finding that there's too many calls to make, too many emails to send out, and too much follow-up to do — in order to get meetings or demos booked.

I've been involved with sales for most of my career (on both the corporate side and running my own startup). And when I first started out, it was scary. Some people are natural-born salesmen, but the reality is that most people hate doing it and don't know how to scale up their efforts. The good news is, is that in recent years, there's been an influx of amazing technology that's been introduced to make the cold outbound sales process so much easier to execute.

During this workshop, I want to provide a bit of guidance on some of the things I've learned from my failures, successes, and experiments in sales over the past 10 years. My hope is that it will provide you with some insight and help you on your journey with regards to building a healthy sales funnel.

The main points I'll cover are:

  • Outbound sales in 2017.
  • Crafting your first cold email.
  • Why rejection is awesome.
  • Resources you can use for sales knowledge.
  • Technology and tools that can help you automate your process.

Student DevCon 2017 Recap & Photo Album

On Saturday, March 25th we welcomed more than 150 high school and post-secondary students to our third annual Student Developer Conference. It was an incredible day of keynotes, workshops, AMA sessions, and a job mixer with some of our city's fastest growing companies. 

Three pieces of advice came through loud & clear from our speakers:

  • Start connecting with the startup community as early as you can! Meet other students and the development teams at startup and scaling companies at places like meetups, DemoCamp and on campus events. Get your face out there and really explore all the opportunities available to you after graduation. 
  • Work on projects that you're passionate about & don't be afraid to show them off.  Lots of students will have the same class experience and great grades; having a portfolio of projects that show what you like to build and how you tackle a challenge will help set you apart in the hiring process. 
  • Try to remember to write code for humans, not just machines. One of the biggest transitions from the classroom to a startup is working with a team of developers on the same project. Thinking about your team and how they will interpret your work is something you can start developing at events like HackED and other student hackathons. 


Our foundational workshops are a great place to learn about entrepreneurship and meet like-minded people.

  • Business Model 101  - Tuesday, April 11 at 5:30 PM in the program room. Learn the ins & outs of building a business model. Move from great idea to actionable plan.
  • Product Tool Kit: Design Thinking  - Thursday, April 27 at 5:00 PM in the program room. One of our most requested workshops, our Product Toolkit helps you build products and services your customers will love. We take a hands-on approach to learning human-centered design principles to move your ideas forward faster, with less wasted resources.

Recommended Reading: International Women's Day at Startup Edmonton

Check out our International Women's Day blog post!

There are incredible women that make our city's startup community thrive - as founders, team members, volunteers, leaders, funders, mentors, and advocates. The best way to encourage more women to get involved in our technology and entrepreneur community is to showcase amazing women who speak truthfully about their experience - the good, the bad and the challenging.
We encourage you to explore more on these great companies, organizations, and events. By no means is this an exhaustive list - just a few highlights to get you started! 

Accelerate AB | Just a handful of tickets remain!

AccelerateAB creates collisions between Alberta entrepreneurs and supporters

Be a part of Alberta’s annual celebration of tech and entrepreneurship. AccelerateAB will be held at the BMO Centre at Stampede Park in Calgary, Alberta on April 19th, 2017. Join over 400 of Alberta’s most innovative entrepreneurs, investors, key leaders, and supporters for a full day of amazing speakers, pitches, networking, and celebrating.

 Buy tickets now! 

Community Meetups

Please check the calendar for updates on your favourite meetups. 

Edmonton Data Science Meetup


Monthly Hack Day

Free Code Camp

Edmonton Python User Group

Open Hardware Meetup

Ladies Learning Code

Ladies Learning Code

Edmonton Python User Group

Open Hardware Meetup

WordPress Edmonton

Edmonton Go

BetaCity YEG

DemoCamp 36