January Update: A full year of programs, Student DevCon on the horizon, and lots of recommended readings

2018 is already off to a great start with lots of full meeting rooms, brand new members joining our space, and all of our Foundational Programs are open to registration! 

The first few weeks back in the office are always full of plan making for the year ahead. We're so excited to help support even more tech founders, students, and startup community members in 2018. 

Be sure to make a note on your calendar to join us for DemoCamp 39 on January 31st. Seeing folks demo their working products is the best inspiration to get started on your projects. Once you're inspired, Shay is leading more sessions of our Preflight program than ever before to guide you through the ups & downs of founding a tech company. 


Tiffany Signature.png

Preflight | Our most supportive & hands-on program


Are you working on a product idea but find it challenging to know if you’re on the right path? 

Preflight is our year-round program dedicated to supporting your efforts to build, launch, and grow a tech-enabled product. After working with hundreds of entrepreneurs, we know that hands-on support paired with practical resources is the best way to help. 

Hear from Preflight alumni members about the experience!

What we need from you to get started: 

  • A quick application + Lean Canvas (you can build one at Business Model 101)
  • Commit to one evening a week (just two-hours) for five weeks.
  • Be open to validating your idea, challenging your assumptions, and moving forward quickly! 

Learn more & apply today!

Foundations @ Startup Edmonton

Business Model 101.jpg

Business Model 101 | Monday Evenings & Saturday Mornings | Year-Round

We use the lean canvas as a tool to guide you through building an amazing product or service. Why do we trust this tool? It focuses your efforts on the elements that matter the most when you're just getting started: the problem you're solving, identifying customers, and finding ways to create fantastic value. 

Having a great idea is just the first step in your journey, there are lots of other factors to consider - like your customers, how to reach them, and what they are willing to pay. 
Join us for three hours of hands-on support and feedback on your product & project idea.

Product Toolkit and Startup 101 also return in January!

  • Product Toolkit: January 22 @ 5:30 PM
    • Learn the ins-and-outs of human centred design
  • Startup 101: January 31 @ 12:00 PM
    • Prototyping made easy! 90 min to a functioning web or mobile app prototype. 

Workshops start at just $25.

Blog: How do we start being braver when it comes to ideas?

Tiffany Leading.jpg

"What's the biggest lesson 2017 taught you?" Steph, our Program Manager, asked as we started our planning for the year. 

Without hesitation, the biggest lesson from a year full of highs and lows is that our members, companies, students, and team need to be more creative, ambitious, even reckless in the types of problems they're tackling and the scale of solutions they're building. 

2017 was full of travel and conversations with my colleagues across the country and around the world. The most significant takeaway from my experiences last year in cities like San Franciso, Waterloo, and New York is that early-stage teams are unapologetic when it came to how daring and unexpected their products are. 

Read the full article from Tiffany up on the blog.

Student DevCon | March 24, 2018 

Student DevCon 2018

Student DevCon returns March 24, 2018! It's a chance for students to find a supportive community of peers & mentors and learn about all the incredible possibilities waiting for you after graduation. 

Calling all students! Join us for a full-day of workshops, panels, and one-on-one time with CTOs and Dev Teams from companies that want to meet you! It's never too early in your studies to connect directly with companies, from startups to giant global brands and everything in-between.

  • Get intro lessons (or advanced tips and tricks) on technologies like Machine Learning, Web Dev, VR, Mobile Dev, and more. 
  • Connect with hiring companies.
  • Meet students from other programs & schools.
  • Hear from inspiring tech leaders. Past speakers include Apple, Airbnb, Amii - Alberta Machine Intelligence Institute, Jobber, Granify, Drivewyze, and SAM.

Grab your $35 ticket today!

Recommended Reading: Darling Magazine 

Startup Office.jpg

To kick off our 2018 blog posts, I'm throwing it back to a fundamental skill shared by Jess Trinca, Senior Vice-President and General Manager at Darling Media, how to send a great email. Here at Startup Edmonton, I'm constantly shifting between communications channels: email, an obscene number of Slack channels and teams, social media accounts up to my eyeballs, Skype Business Chat, Microsoft Teams, plus, the occasional face-to-face conversation with another real-life human. 

My favourite piece of advice from Jess is to be clear about what you want and ask for it. By following this simple rule, you always know why you're sending an email, and the recipient always knows what to do with it. I'm sure you've been on the receiving end of an email, and after reading it, you're not sure what you're supposed to do with the information. It's beyond frustrating. 

Stephanie Enders.png

Building on Jess's recommendations, check out my top three tips for navigating multiple business communications channels in 2018. 

Read the full article!

Recommended Reading: Poppy Barley Founder's Letter 

Photo: Poppy Barley | Facebook, January 10

Photo: Poppy Barley | Facebook, January 10

Kendall Barber published a personal note and 2018 announcement in the Poppy Barley magazine this week. Kendall beautifully shares the ways home life and work life are tied, especially for founders, female founders, and teams full of family.

Thank you for sharing this part of your journey with us & the startup community.

Poppy Barley's 2017 numbers:

  • 37,994 Kilometres travelled for popup shops
  • 24,452 Emails received by our Concierge Team
  • 542 Instagram Posts (with 175,911 likes)
  • 24 Fashion Editors/Stylists in our shoes/sporting our accessories
  • 23 New Hires to the PB Team
  • 11 Countries Visited 
  • 9 Articles in our PB Magazine
  • 8 Sustainability Goals
  • 3 Trips to Mexico to visit our factories
  • 2 Weddings
  • 1 Flagship Store at Southgate Mall
  • 1 Finalist Nomination for the Swarovski Award for Emerging Talent, Accessories at the Canadian Arts & Fashion Awards
  • 1 Canada Post Award for Best Marketing & Brand Engagement
  • 1 Poppy Barley Baby (with 3 more PB babies expected in 2018)
  • 1 House Built for Habitat for Humanity

Read Kendall's full note.

DemoCamp 39 | Are you ready to demo? January 31st!

DemoCamp 39.jpg

DemoCamp brings together developers, creatives, entrepreneurs and investors to share what they’ve been working on and to find others in the community interested in similar topics. For presenters, it’s a great way to get feedback on what you’re building from peers and the community, all in an informal setting. Started back in 2008, DemoCamp Edmonton has steadily grown into one of the largest in the country, with over 200 people attending each event.

The rules for DemoCamp are simple: 7 minutes to demo real, working products, followed by a few minutes for questions, and no slides allowed. Time: 6:30 pm doors open, 6:45 pm program starts. 

Apply to demo!