Member Update: Snap and SAM Partner to Break News Even Faster!

Last week, SAM announced a new partnership with Snapchat to provide its users access to faster breaking news by leveraging the massive amounts of UGC (user generated content) from one of the world's most active social platforms. 

SAM is a real-time knowledge engine. Combining artificial intelligence with social media, SAM turns unstructured social media chatter into actionable insight and awareness regarding emergency and disruptive events, such as fire, shooting, power outage, or earthquakes. Every day, over 1 billion statuses, tweets, photos, and videos are uploaded to social media—creating the richest, raw dataset in the world. SAM's NLP and ML algorithms extract key descriptors, triangulate location data, and group substantiating social content to provide its customers with alerts and context surrounding developing events.

This announcement from SAM is an excellent reminder of the power and potential harnessed within the apps and technology products we use every day. While we're sharing fun snaps with friends and family, aiming for unbroken streaks with our BFF, the same platform is used around the world to capture breaking events, from national sporting celebrations to natural disasters. 

Read the full update from SAM founder James Neufeld below and learn more about how the incredibly bright technical team based in Edmonton is working with new media giants to improve performance for their customers around the world. 

James and team working away in the early days of SAM in 2013 - just couple a years after the launch of Snapchat in 2011. 

James and team working away in the early days of SAM in 2013 - just couple a years after the launch of Snapchat in 2011. 

SNAP and SAM Partner To Break News Even Faster 

Originally posted July 17, 2018 |

By James Neufeld - CEO & Founder, SAM 

Snapchat is the only camera-first platform, and Snapchat’s cameras are used by more than 190 million people around the world. The result is Snapchat being one of the most visually rich platforms for almost every breaking news event, as users increasingly share the world around them through public Stories. That’s why today I’m excited to announce that SAM has partnered with Snap Inc. to tap into their new Snap Kit API! With this partnership and API, our platform has access to real-time publicly shared content to find early signals and the most amazing Snaps around breaking news events.


Our team has been closely monitoring and benchmarking Snaps over the last five months (since the launch of Snap Maps on the web). In many cases, we’re finding a unique and direct POV on Snapchat that no other platform has – Snapchat is fast, raw and in the moment. Secondly, and most promising for our system, we’ve noticed that Snaps are increasingly providing the first mention of a potential news event or major disruption. The combination of speed with rich visuals makes Snapchat an incredible data source for anyone who relies on fast and accurate information. For SAM clients, our real-time knowledge engine can detect and alert our users to breaking news that much faster and with an extremely valuable perspective, the eyewitness at the scene. Effectively our AI engine has nearly doubled its data input to detect news at speeds we didn’t think could be any faster than the current status quo.

Starting from today, a select group of SAM clients will see Snaps baked right into our alerts followed by a swift and complete rollout within the next two weeks (or if you log into SAM, you can see live examples; Leicester Square StabbingMontreal FireNew Delhi Flooding). Snapchat brings a lot of unique content that our AI and Data teams are training our detection and verification models on. These efforts, combined with our user feedback, ensure our models are learning quickly, resulting in more and more SAM alerts containing neatly packaged Snapchat UGC.

We’re extremely excited to be partnering with Snap and be amongst the first to get our hands on the new Snap Kit API. Snap is clearly focused on building a platform that stands the test of time and cares deeply about its users, their experience, privacy, and now its developer ecosystem. We’re thrilled with the progress so far and happy to see how well Snapchat fits in with our product, our partners and how much it compliments our current data feeds.

Expect to see a lot of “breaking” Snaps in the news everywhere over the coming months!