A pair of recommended readings | Advice and insights from Edmonton founders on Entrepreneur.com
One of the best parts of an active startup community is connecting with founders a few steps ahead of you for advice. We see these creative collisions every day and it's one of the best parts of managing a coworking space!
Recently, two Edmonton startup founders shared their insights and advice on Entrepreneur.com to reach an even wider audience.
Check out what Dave Damer, Founder - Testfire Labs, has to say about integrating AI into enterprise business solutions in his article "Why Smarter Voice Assistants Means You'll Have More Time to Work on Your Business". He digs into what new innovations from some of the biggest players in the market mean to business owners, and how you can start preparing now to make AI work for you.
My favourite takeaway from his article is that AI tools are "making us smarter by collecting, storing and analyzing the kinds of information we don’t normally give to computers." Real-world applications of AI are going to unlock incredible opportunities that currently fall through the cracks because we don't have efficient ways to translate the patterns, quircks, and habits of highly effective teams to processes or policies in large organizations.
In Sam Pillar's article "With Big Tech Companies Like Amazon and Facebook Launching Services Markets, Competing on Price Is a Race to the Bottom," he shares a wealth of information on doubling-down on amazing customer service experiences as a way to defend market share. As the CEO and Co-Founder of Jobber, Sam shares how small business owners can leverage technology to provide customized customer service and the role social proof, rave reviews and testimonials, plays across all of your marketing channels.
Sam leverages a great piece of old-school technology to get his point across! "Focus on ensuring your customers understand the value you're delivering from the first online interaction they have with your business to the moment they write you a great review for a job well done. The result: You nurture a relationship and become their plumber/painter/cleaner on speed dial."
Jobber and Testfire Labs are both Launch Party alumni companies! Interested in showcasing your new technology product at a massive celebration of our city's tech and startup community? Apply for Launch Party 9 today! Launch Party 9 is part of Edmonton Startup Week, October 15 - 19, 2018. Join us for talks, workshops, networking socials, parties and more in the startup spaces you love.