POGO CarShare

Marketing Advice From the Trenches | What should you focus on in the early days of your startup?

Marketing Advice From the Trenches | What should you focus on in the early days of your startup?

If traction is the name-of-the-game for early-stage startups, it's no surprise that conversations around marketing, promotions, and sales are always on the go here at Startup Edmonton. Teams are small, everyone wears a lot of different hats, and budgets can be tight - so, how should you make those first investments? 

I chatted with Danelle Fash, Marketing Manager at Testfire Labs, and Kieran Ryan, Founder of POGO CarShare, about their approach, advice and some mistakes made along the way.