Preflight

What can go wrong if you don't prioritize customer validation?

What can go wrong if you don't prioritize customer validation?

In this week’s Facebook Live chat, Tiffany shares all of the things that can go wrong if you don’t prioritize customer validation at the very early stages of your product development.

Sometimes it can feel like taking the time to prove that your customers experience the problem your gut is telling you that they do is postponing all the fun parts of entrepreneurship. We all want to dive into prototypes, product roadmaps and even marketing, but if you don’t understand your customers' pain points and how you can create the most value for them, it’s like building a house on quicksand.

If you want to lay a solid foundation for your product idea, join us for Preflight 1 - Customer Validation. You’ll spend five-weeks getting to know your customer inside and out, while you learn the fundamentals of lean startup strategy. Our next session starts on Saturday, March 16th!

Facebook Live: We're offering Preflight on Saturdays!

Facebook Live: We're offering Preflight on Saturdays!

Our home in the historic Mercer Warehouse is jam-packed with activity every night of the week with meetups, workshops, special events, plus all of our members working hard on their tech companies. There is no shortage of ways to connect and get involved in the community!

That's said, it’s tough to find time to explore and dig deep into your idea for a tech product. You’re juggling a lot of demands - kids soccer practices, grocery shopping, friends, professional development, work commitments…. The list can feel like it’s never ending!

In this archived Facebook Live, Shay introduces our new Saturday sessions of Preflight and how we can support your efforts with a couple of hours of dedicated time each weekend.

When is the right time for your startup to start automating tasks?

When is the right time for your startup to start automating tasks?

In this week's Facebook Live, Stephanie and Lauren sat down for a chat all about the power of automation. Sometimes moving towards automation feels like you're taking the human element out of your company. Lauren showcases how automation can help your team be more creative and improve relationships with your customers. 

Student Summer Program @ Startup Edmonton

Student Summer Program @ Startup Edmonton

Our Student Summer Program teams are hard at work on their projects and products. Each summer, we welcome students from across schools and programs to work on a tech-enabled product at Startup Edmonton over four months. This year, we had record-breaking application numbers, and we're thrilled with the more than 20 students that have committed to exploring tech entrepreneurship with us. 

Over the course of the summer, students have access to our coworking space, take part in the Preflight program, and embed themselves in the startup community. It's great seeing them make connections with founders and teams already! 

Sometimes, when you're a student, it's easy to get caught up in the campus bubble. We give these students massive credit for trying something new, getting outside of the classroom and tackling the exciting world of entrepreneurship. 

May Update: May Update: Edmonton Startup Week, Company Profiles, and Workshop Opportunities

May Update: May Update: Edmonton Startup Week, Company Profiles, and Workshop Opportunities

Before you head out for a great long weekend full of lots of fun with friends and family, take a few minutes to save our Edmonton Startup Week 2018 dates on your calendar. From October 15 - 19, you're not going to miss any of the action as we celebrate the very best our startup and innovation community has to offer. 

Interested in getting involved? We're currently looking for great people, companies, and organizations to partner with us. You can check out all the opportunities at EdmontonStartupWeek.com.

This month, we welcomed more than 20 students across a variety of programs and schools to our Student Summer Program. They spend the next four months with us immersed in the process of building a tech company. We're always impressed with the students' creativity and commitment and are grateful to the members for welcoming them with open arms. 

As always, we have exciting workshops and programs on deck this month and into June. If you're looking for marketing support, Stephanie has two Startup 101 sessions perfect to help you approach campaigns from a new perspective.

Preflight is accepting applications, with workshop series focused on product and company development, and telling your story slated to start in just a few weeks. 

Safe travels this weekend!

Three Reasons Why You Should Share Your Product Idea!

Three Reasons Why You Should Share Your Product Idea!

Putting your ideas into the world can be terrifying, especially if you're an entrepreneur and you want to build a product, team, and company! Sometimes it can feel like you need to have everything perfect before you tell anyone about your idea. 

If you have spent countless nights thinking about how you’re going to make your product, who your customers are, and how you will get the whole thing off the ground, we have one piece of advice for you... start talking about it! 

April Update: DemoCamp Alberta, Business Model 101, and new sessions of Preflight

April Update: DemoCamp Alberta, Business Model 101, and new sessions of Preflight

April is jam-packed with incredible opportunities for you to get to work on your project idea at a workshop, connect with new people at meetups, attend special events like AccelerateAB, and prepare to showcase your progress at DemoCamp Alberta. 

We had a blast last month at DevCon 2018 spending the day with more than 250 technical students. Student programs don't wrap-up at the end of the semester - we have Work @ Startup Wednesdays all year-round. Be sure to check out our free Student Membership for yourself or the students in your life. 

If you're looking for support as you start and grow your tech company, we're open for business. We have programs, mentorship options, and flexible space options and the entire team is available to chat more with you. Reach out anytime! 

Take care & wishing for warm weather! 

Facebook Live - Chat with Tiffany

Facebook Live - Chat with Tiffany

Tiffany Linke-Boyko is our CEO and an incredible champion of our city's startup and technology communities. A few weeks ago, she sat down with Bryan to chat about how she started with Startup Edmonton, what she's up to, and what happens here day-to-day. 

In addition to her work as CEO, Tiffany is one of the mentors you can access through our Preflight program or as a Space member. She provides excellent insight on operations strategy, investor pitch prep, and any pressing questions you have on how to build and manage a team. 

Take a few minutes to hear all about Tiffany's journey and how all the different programs, events, and supports that we offer fit into the larger goal - helping even more founders as they start and grow tech-enabled companies.  

Be sure to listen to the end to hear what the most common mistakes she sees founders make! 

Do you have questions about Preflight?

Do you have questions about Preflight?

A few weeks ago Stephanie and Shay sat down for a conversation about Preflight.

Get to know Shay and her approach to mentorship and programs. She also gives a great overview of what you can expect from our Preflight membership. Shay is currently facilitating Preflight 2 and has a new session of Preflight 1 starting on April 12th. 

Preflight 1 is a great fit if you want to start moving forward with your tech-product idea. You don't need to know how to build a tech product! This session is all about researching and finding proof that your customers actually want your product before you start to build. 

One of the coolest parts of our Preflight membership is that you can join in at any stage of your product development or launch. If you're ready to start talking to investors or you want to map out marketing and sales plans, Preflight 3 is your best option. Over 5-weeks, you'll build out your pitch deck, get lots of feedback, and create 12-week marketing and sales plans to launch in the market or reconnect with your customers. 

March Update: Student DevCon, DemoCamp #40, and more opportunities to connect!

March Update: Student DevCon, DemoCamp #40, and more opportunities to connect!

March is always an exciting time for us because we're preparing for hundreds of students to join us at Student DevCon 2018! Bigger and better than ever this year, we have a dozen workshops and three keynote speakers to help prepare our brightest minds for life beyond the classroom.

If you're not a student, there is still loads to do at Startup Edmonton in March & April, from meetups to workshops, Preflight to member socials! 

e're celebrating a decade of demos with DemoCamp #40 on March 14 at CCIS. Scroll down to check out the throw-back lineup and all the great folks you can come out to meet this coming Thursday. 

See you soon!