Testfire Labs

A pair of recommended readings | Advice and insights from Edmonton founders on Entrepreneur.com

A pair of recommended readings | Advice and insights from Edmonton founders on Entrepreneur.com

One of the best parts of an active startup community is connecting with founders a few steps ahead of you for advice. We see these creative collisions everyday and it's one of the best parts of managing a coworking space! 

Recently, two Edmonton startup founders shared their insights and advice on Entrepreneur.com to reach an even wider audience. 

Marketing Advice From the Trenches | What should you focus on in the early days of your startup?

Marketing Advice From the Trenches | What should you focus on in the early days of your startup?

If traction is the name-of-the-game for early-stage startups, it's no surprise that conversations around marketing, promotions, and sales are always on the go here at Startup Edmonton. Teams are small, everyone wears a lot of different hats, and budgets can be tight - so, how should you make those first investments? 

I chatted with Danelle Fash, Marketing Manager at Testfire Labs, and Kieran Ryan, Founder of POGO CarShare, about their approach, advice and some mistakes made along the way.

Congratulations to Jobber, Poppy Barley & Testfire Labs! Startup Canada

Congratulations to Jobber, Poppy Barley & Testfire Labs! Startup Canada

On May 25th, Startup Canada celebrated the nominees and winners for the fifth annual Startup Canada Awards - Prairies in Winnipeg. It's a chance to come together and recognize the outstanding achievements of entrepreneurs and founders across the country. 

This year was extra special for Edmonton as three companies with deep ties to the startup community and commitment to global expansion won in diverse categories. These founders and their teams work incredibly hard to deliver products that their customers love. A massive congratulations to all of them on receiving recognition of their contributions to our national innovation and entrepreneurial economy. 

AI and Machine Learning: Testfire Labs

The first inkling of Testfire Labs entered Dave Damer's head on Day 6 of a 10-day meditation retreat.

A couple of months before he had exited ThinkTel, the successful telecom company he founded in early 2003. He had some ideas "in his back pocket," a favourite place he stashes inspirations that come up on his path through business.

The retreat was a great experience that brought "great clarity," Damer says.
His inspiration? "We would take some recent developments in speech-to-text and machine learning and natural language processing and we would make a companion for business people so they wouldn’t have to, in my initial iteration this, stress about all the mental to-do lists we have.... They would be better at staying on top of things and prioritizing their daily activities."

With some consultation and working through the idea, the first product was narrowed down to Hendrix.ai, an intelligent companion who helps make meetings more productive.

Testfire Labs is one of a growing number of AI and machine learning companies setting up in Edmonton. AI and machine learning involves computers and machines that do tasks that would normally be considered to require human-level intelligence, dealing with complex data sets and in the case of machine learning, able to learn and improve without specific programming in a data set.

Member Update: Testfire Labs - Accelerate Fund II invests in Testfire Labs AI software to make business meetings more productive

Member Update: Testfire Labs - Accelerate Fund II invests in Testfire Labs AI software to make business meetings more productive

Today our officemates Testfire Labs shared exciting funding news! They are the latest recipient of investment from the Accelerate Fund II. This investment will accelerate their go-to-market strategy and help move them forward into the U.S. market.

We're lucky to have Yaletown Partners, managers of the fund, with us as members of our Mercer Warehouse campus.  Both of the Accelerate Fund II investments in Edmonton, Testfire Labs and Visio Media, are Launch Party alumni companies and active members of our city's startup community.