Need some motivation to commit to Preflight? Check out our alumni companies like DrugBank, Zept and dealcloser.

Before outfitting NFL cheerleaders or the Canadian finance minister, sisters Justine and Kendall Barber needed some help refining their made-to-measure footwear concept. That’s where Startup Edmonton came in.

During a trip to Bali in 2012, Justine Barber tried on a pair of boots that didn’t quite fit her calves. The shoemaker took out a measuring tape and offered to mail her a custom pair. This got Justine thinking: why not make all shoes that way.

When she got back to Canada, she on-boarded sister Kendall and together they set about the trying journey to entrepreneurship.

After knocking on a few doors, Justine connected with Startup Edmonton as we were about to launch the first session of Preflight.