Before outfitting NFL cheerleaders or the Canadian finance minister, sisters Justine and Kendall Barber needed some help refining their made-to-measure footwear concept. That’s where Startup Edmonton came in.
During a trip to Bali in 2012, Justine Barber tried on a pair of boots that didn’t quite fit her calves. The shoemaker took out a measuring tape and offered to mail her a custom pair. This got Justine thinking: why not make all shoes that way.
When she got back to Canada, she on-boarded sister Kendall and together they set about the trying journey to entrepreneurship.
After knocking on a few doors, Justine connected with Startup Edmonton as we were about to launch the first session of Preflight.