Q: What are you building at Startup Edmonton?
We’re building a company called SAM. We’re on a mission to build the best tools to search, curate and tell stories with social media content. While there are certainly a lot of players in the social media marketing and management space, we’re one of the very first to be a pure inbound curation tool. We don’t look at social networks and see a marketing or engagement opportunities, we see millions of stories being told and shared. Finding, managing and telling these stories is what motivates us here at SAM; and we’re thrilled our platform is helping storytellers like Financial Times, Reuters & Press Association do exactly that.