strategy

Create your content marketing strategy!

Create your content marketing strategy!

Deciding which marketing efforts will have the most significant impact on your audience can be difficult, especially when you have to put it all together into a comprehensive plan. The heart of a comprehensive content marketing plan is finding the sweet spot where your desired call to action matches a valuable learning experience for your audience. 

So how do you decide which content to use and how do you put it all together? Our Marketing Manager, Stephanie, sat down on Facebook Live and went over the steps she goes through when she works on content marketing plans and tactics for Startup Edmonton!