member & Alumni STORIES

Over the past six years, many entrepreneurs and tech-enabled companies have found a home at Startup Edmonton. Our members and alumni are passionate about fostering startup and innovation culture in our city and we're proud to support them through mentorship & programs, workspace, talent support, and a thriving community. 


Jason Suriano wrote the book on game-powered learning. Literally.

While many companies understand that game-powered learning is more engaging and can, in turn, lead to higher retention of information, they simply don’t see the value in investing in what they perceive as fun and games, explains Jason Suriano, Founder & CEO at Trajectory

“[They think] ‘Yeah it's more engaging or interactive, but what is that going to do for the company?’”

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When Colin Bramm and Roy Pombeiro launched Showbie in 2012, the pair thought it would be impressive if they could have their classroom software used not just in Alberta, but across the border in Saskatchewan or even the United States. It turns out, they may have set their sights a little small – today, Showbie is used by 3 million teachers, parents and students in more than 135 countries.

The company grew out of previous works for school boards. They soon realized that many schools were facing the same challenges, and set out to build a one-size-fits-all application that would allow teachers to organize their classes, assign and grade homework, and provide personalized feedback to their students.

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When Jonathan Verk was going through a difficult divorce 6 years ago, he also realized his situation was no different from that of any family’s going through the separation process in the sense that as hard as it was for the parents involved, it was even more difficult for the children. He knew there had to be a better way to resolve disputes.

After conversations with judicial officers to get their feedback on how the co-parenting process could be improved, Verk connected with Sherrill Ellsworth, past presiding judge of Riverside County in California, who offered an experienced judicial perspective. Together with Eric Weiss, co-founder and coParenter COO, they set out to create a tool to help parents save time, save money, and stay out of court.

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For the past seven years, Scope AR has quietly revolutionized workplace training and equipment maintenance in traditional industries, such as manufacturing, natural resource development and aerospace. But the release of staggering new return-on-investment figures for their customers could change everything for this sleeping giant.

An augmented reality training solutions provider, Scope AR counts several multi-billion-dollar clients — with more expected to come knocking as word spreads about the results they can expect.


RunGunJumpGun started off as a fun parting gift to an old workplace.

“Originally it was going to be this super simple thing — just, you know, maybe stick our co-workers' faces on the characters so they can play as themselves. Just a totally tiny stupid game,” explains Gilmour, co-founder of Edmonton-based game design studio, ThirtyThree Games.

But when they came up with an innovative twist on a classic Nintendo-style platformer they realized they were on to something much bigger than a simple gag game.



DrugBank Co-Founders Craig Knox and Michael Wilson

DrugBank Co-Founders Craig Knox and Michael Wilson

When DrugBank launched three years ago, it wasn’t exactly brand-new. The online database had started in 2005 as a research project in the lab of U of A computing science professor Dr. David Wishart. Company co-founders Craig Knox and Mike Wilson had helped develop the tool as undergraduates and watched it grow into a leading Internet resource for free drug information.

“The first weekend we released it, the servers crashed because there was so much traffic coming in,” explains Craig Knox. “It was quite popular and grew in its popularity over the years.” Over the next decade, DrugBank became ubiquitous in the pharma world, with millions of global users ranging from university researchers and students to health professionals like pharmacists and physicians, and even members of the general public. The resource also attracted the attention of pharmaceutical and health information businesses.

Frettable Founder Greg Burlet

Frettable Founder Greg Burlet

Like so many inventions, Frettable was born out of necessity.

Greg Burlet dreamt up the artificial intelligence-driven music transcription service after his bandmate moved to B.C.

Still wanting to write music together, the duo started emailing audio files back and forth. The lack of visuals made collaborating difficult, so they tried pointing webcams at their fretboards instead. This too was unsuccessful.

“There was so much lag and the audio quality wasn’t great,” Burlet says.

A University of Alberta undergrad at the time, Burlet had recently taken an introductory class on machine learning and thought: what if a program could recognize the notes played and automatically transcribe them into sheet music or tabulations? It would work like speech recognition, but for music.

Testfire Labs. Dave Damer, Founder, on the right.

Testfire Labs. Dave Damer, Founder, on the right.

The first inkling of Testfire Labs entered Dave Damer's head on Day 6 of a 10-day meditation retreat.

He had some ideas "in his back pocket," a favourite place he stashes inspirations that come up on his path through business.
His inspiration? "We would take some recent developments in speech-to-text and machine learning and natural language processing and we would make a companion for business people so they wouldn’t have to, in my initial iteration this, stress about all the mental to-do lists we have.... They would be better at staying on top of things and prioritizing their daily activities."

With some consultation and working through the idea, the first product was narrowed down to, an intelligent companion who helps make meetings more productive.

Jobber Co-Founder and CEO Sam Pillar

Jobber Co-Founder and CEO Sam Pillar

“Five years ago there was barely a Jobber,” says Sam Pillar, Co-founder and CEO of the software for service business with more than 100 employees working out of their headquarters in Edmonton and second office in downtown Toronto.

In 2011, Sam and Forrest Zeisler, Jobber’s CTO, founded the company. In those early days, without an office to call home, the coding duo spent their time tapping away on laptop keyboards in businesses around town. “We had a circuit every day of five or six coffee shops that we would go to,” explains Sam. “You don’t have a lot of money when you’re starting a company—well, no money.”

Then in February of 2012, they raised their first round of seed funding, hired their first employee, and moved into their very own office—a 1200 square-foot space on Whyte Avenue. 

Jason Harder, PFM Scheduling COO, pitching to the crowd at Launch Party 6.

Jason Harder, PFM Scheduling COO, pitching to the crowd at Launch Party 6.

Shift scheduling sounds like a deceptively simple problem until you have to do it in a large organization like a hospital, with many shifts over several weeks, with many rules dictated by collective agreements.

Maybe not so simple after all. The multi-dimensional aspects of shifts and the millions of variables involved require a computer program at least as smart as a human. And that's where machine learning, a field that involves computers able to learn and improve without being specifically programmed with the data, comes to the table.

Like several firms in the artificial intelligence and machine learning field in Edmonton, PFM Scheduling was born to solve a problem.