Lenica Research Group - Marketing & Sales Lead

Lenica believes in people’s potential and strives to create products and services to help them achieve it. We offer two services, a virtual reality cognitive training program and communication classes to our global community. Our mission is to create cost-effective, evidence-based solutions to help each person live a better, healthier life.


The Marketing and Sales partner is responsible for planning and implementing sales, marketing, and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

Required Qualifications:

  • Excellent verbal and written communication skills

  • Demonstrated experience working in sales or marketing team environment

  • Strong organizational and follow-up skills

  • Above average desktop computer skills with experience in Pages, Numbers, Keynote or MS Excel, Word, PowerPoint, and Outlook

  • At least a Master’s Degree in business, sales or marketing and one year experience in sales, marketing, and/or business development

    As part of the Lenica team your duties include:

  1. Develop and implement strategic marketing plans and sales plans and forecasts to achieve objectives for products and services.

  2. Develop and manage sales/marketing operating budgets.

  3. Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.

  4. Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

  5. Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

  6. Ensure effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

  7. Oversee and evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions.

  8. Monitor competitor products, sales and marketing activities.

  9. Establish and maintain relationships with industry influencers and key strategic partners.

  10. Guide preparation of marketing activity reports and presents to chief executive officer.

  11. Establish and maintain consistent corporate image throughout all product lines, promotional materials, and events.

  12. Direct sales forecasting activities and sets performance goals accordingly.

  13. Direct market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.

  14. Represent company at trade association meetings to promote products.

  15. Review and analyze sales performances against programs, quotes and plans to determine effectiveness.


  1. Business Acumen.

  2. Communication Proficiency.

  3. Customer/Client Focus.

  4. Leadership.

  5. Presentation Skills.

  6. Problem Solving/Analysis.

  7. Results Driven.

  8. Strategic Thinking.

  9. Technical Capacity.

Work Environment

Lenica duties take place in a variety of environments such as an office, cafes and outdoors. Candidates must physically fit to keep up with the dynamic requirements of the position.

Position Type and Expected Hours of Work

Lenica offers a flexible work schedule ranging from 25 to 60 hours a week depending on workload and deadlines.


Will be discussed during the interview.


Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

For additional information please contact:

Simba Nyazika

Founder/CEO simba@lenica.ca
Lenica Research Group Inc.