DevFacto is looking for a Head of Marketing who will lead all marketing activities at DevFacto, from brand awareness and product positioning to social media and digital campaigns to web presence and creative projects. The Head of Marketing will identify opportunities, develop messaging, campaign, positioning strategies, and execute with their team to propel DevFacto’s products and services forward in both Canadian and international markets.
Our goal is to establish the DevFacto brand and grow our market share using highly effective messaging and targeted digital marketing strategies. This critical role will involve developing a deep understanding of DevFacto’s products and services to help drive creative messaging that positions our capabilities uniquely across our target markets in order to promote higher brand awareness and competitiveness, resulting in qualified leads and new business development.
If you're looking to:
Develop and oversee the execution of DevFacto’s marketing strategy as it relates to its strategic imperatives and brand goals, including digital, advertising, campaigns, communications, and creative
Work with product and service teams to develop messaging and campaign strategies that position our offerings as leading within identified target audiences and markets
Work with sales and practice teams to develop and optimize how we discuss, message, and position DevFacto’s offerings and unique brand to clients and prospects
Develop and execute market-leading campaigns for all DevFacto products and services
Lead the development and consistent execution of DevFacto branding and corporate identity initiatives across all channels and marketing efforts
Develop and manage marketing lead generation nurturing systems to maximize marketing ROI and provide new business development teams with qualified leads
Analyze consumer behavior and determine target customer personas to ensure maximum marketing effectiveness
Develop and manage marketing budgets and activities across multiple regions
Lead and manage an in-place marketing team, including hiring, training, workloads, schedules, and deadlines
Oversee the continuous improvement, effectiveness, and ongoing operation of DevFacto's website, email marketing programs, and other digital marketing programs
Work with new business development and account management teams on brand initiatives
Monitor competition to ensure DevFacto remains a leader in our market
And you have:
10+ years of experience in a lead marketing role with duties similar to those noted above
Experience marketing software-based IT products and services
Leadership skills with the ability to set and prioritize goals
Exceptional communication skills; proven success influencing senior leadership and working cross-functionally
Passion for innovation and a strong track record in leadership excellence
Experience scaling marketing programs in fast paced and dynamic environments
Bachelor's or Master's Degree in marketing or relevant field
DevFacto can offer you:
Competitive salaries, group benefits, profit sharing
Be part of an incredibly talented team, and join at a crucial stage with an ability to contribute tangibly to our product and service offerings
Flexible hours, creative workspaces with games and a fully stocked kitchen
Regular team social events including Friday happy-hours and monthly team outings
If this sounds like a match made in heaven, we want to hear from you!
Since 2007, DevFacto stood apart from the crowd by focusing on a simple equation: happy employees = happy customers. Through continued dedication to employee well-being and corporate culture, DevFacto has quickly become a sought-after workplace, recognized in the industry for balancing fast-growth with cultural excellence.