Do you want to give people something to talk about?
Then you should consider joining Jobber! We’re looking for a Social Media Strategist to join our growing Marketing team at our headquarters in Edmonton, Alberta, located in a historic building along Jasper Avenue. As one of Canada’s most dynamic start-ups, there are always new challenges and exciting projects on the go. So if you’re a person who thrives in an environment that moves at warp speed and likes supporting and empowering people to do their best work, we want to hear from you!
When it comes to telling the world about Jobber and moving new people through a funnel, Marketing is your team. They handle everything from spreading awareness, to answering “What’s Jobber?,” to getting new customers in the door, to turning those customers into Jobber advocates! The goal of our Community team is to grow word of mouth, through formal (eg. Referral program) and informal (eg. Social media) customer and non-customer referrals.
The Social Media Strategist will help us engage, activate, and grow our community online and offline. Reporting to the Marketing Manager, Community Engagement, you’ll be responsible for developing and curating content online and offline to keep our community talking about Jobber and growing thanks to super shareable content! Our offline to online approach means that this position is definitely not digital-only - you’ll have the opportunity to work our trade shows and get face time with our customers, and manage video and print projects. How do you grow word of mouth? By giving people something to talk about!
The Social Media Strategist will…
Be in charge of social content development and curation.
Write, schedule, and coordinate daily social media posts across all social media channels: Instagram, Facebook, LinkedIn, Twitter, YouTube.
Maintain a social media calendar that ensures all of our initiatives get play and visibility (releases, influencer campaigns, lead gen campaigns, webinars, events, etc.).
Work closely with other Jobber stakeholders to develop campaigns that support their initiatives.
Stay up-to-date with industry trends and happenings to share so that we are a trusted resource for followers.
Be the voice behind the Jobber brand.
Respond to online comments and questions.
Engage with customers, partners, and the larger community in person and through social platforms and forums, encouraging conversation and UGC.
Develop offline to online plans for our events and trade shows, so that our global community feels like they are with us wherever we go.
Use analytics to grow our following.
Develop and maintain social reporting and platform analytics, and be a key stakeholder in improving reporting and communicating results.
Suggest and help implement tactics to drive growth on social media
Pitch ideas and initiatives to grow our community through engagement and storytelling.
Exercise their project management skills.
Develop video, photo, written, print, and event activation ideas that will play well on social media, and take the projects to the finish line.
Work with other marketing teams, including our creative team to develop and launch engaging social campaigns.
In order to be successful, you will need…
2+ years of experience working with social media and/or community management.
To know the in’s and out’s of social media. You have sound knowledge of social media channels including trends, analytics, best practices and possibilities within social channels.
To take projects from ideas to execution. You’ve project managed before, and are excited to do it again.
An eye for design. You’ll be turning templates and guidelines from our creative team into social posts, and must be able to take and edit photos.
The ability to collaborate. You’ll be working with other department leads to create diverse content across all channels that reflect Jobber, aligning with new campaigns, product releases, or events.
To be a solid communicator. You’re adept at working with multiple stakeholders, have excellent communication skills, including previous experience as a strong copywriter and long-form writer.
To be proactive and adaptable. Creating a social calendar is a must, but knowing when to update it for a trend, change in industry, or update is important. Previous project management experience, and have taken projects from from idea to execution.
It would be really great (but not a deal-breaker) if you had…
A post-secondary degree or diploma in a related field, such as Business, Marketing, or Communications.
Previous experience working with Google Analytics.
What you can expect from us...
Extended health benefits package, fully paid premiums.
Three weeks paid vacation.
An inclusive environment that believes in bettering and supporting its people.
Your very own, brand new Apple computer.
A bit more about us...
We are the industry leading software for small home service businesses (Gartner agrees, read more here). Your lawn care provider, home cleaning service, plumber and appliance mechanic use Jobber to quote for jobs, schedule and dispatch work, track time, send invoices and of course, get paid! Tens of thousands of people use Jobber to deliver over $3-billion a year in services to happy customers. Jobber exists to help make these small businesses successful, and that's exactly what we're doing!