Visio Media - Senior Growth Marketing Manager

Visio Media is an exciting high-growth startup that’s disrupting the billion dollar digital out-of-home marketing industry. We’re at the intersection of machine intelligence and programmatic advertising to reinvent how the world’s largest brands are connecting with their target audience.

Your primary responsibility as a Senior Growth Marketing Manager at Visio Media is to generate new businesses opportunities to support the continued growth of Visio Media. In this critical role, you’ll create awareness and generate demand within our target market. You’ll also create and execute on market entrance strategies. A successful candidate will have intellectual curiosity, team-player mentality and a drive to win.

Our existing network is established in the Edmonton, Vancouver, Calgary and Toronto markets and we’ll be expanding into the US in 2019.

What you’ll work on:

  • Building and executing a go-to-market plan for new market entrances (5+ new markets/yr).

  • Demand Generation. Developing and implementing high-impact, multi-channel strategies to generate top of funnel demand.

  • Creating strategies to help us penetrate our key target accounts and nurture them.

  • Building thought leadership and sales enablement content for all stages of the funnel.

  • Creating high-performing, repeatable programs which blend traditional tried and true programs and a test-and-learn approach to identify modern marketing strategies that help us measurably build the pipeline.

  • Ensuring all prospect and customer touchpoints are consistent and on-brand.

  • Building brand equity and recall with Media Buyers and the world’s largest advertisers.

  • Lead generation campaigns (inbound and outbound).

  • Lead nurturing campaigns.

  • Engaging executives at target accounts via multiple touchpoints (across owned, earned, paid channels).

  • Become a master of our growth tech stack to generate meetings with prospects.

  • Individually contribute to Visio’s growth.

You are:

  • A self-starter with an entrepreneurial mindset.

  • A startup marketer with a growth mindset.

  • Data and metric-driven.

  • An exceptional oral and written communicator.

  • Analytical and continuously optimizing.

  • Focused on creating big wins rather than incremental improvements.

  • Determined to consistently hit targets and overdeliver.

  • Eager to give and receive feedback.

  • Enthusiastic about learning.

Bonus points for:

  • Strong marketing attribution modelling experience, especially in Enterprise sales.

  • Experience with Account-based Marketing (ABM)

  • Strong technical skills (HTML, CSS, JS).

  • Strong design skills.

  • Working knowledge of SEO and PR (beyond simply releasing on the wire).

  • Unconventional marketing mindset.

  • Working knowledge of the marketing technology landscape.

  • Experience selling advertising or marketing solutions.

  • Experience working in Enterprise sales.

  • Knowledge of media buying.

  • Experience playing competitive sports.

Working at Visio Media:

You’ll work closely with a small group of smart, entrepreneurial people that are shaping the future of advertising technology. You’ll work hard, learn quickly and have a big impact. With our continued growth as a company, there’ll be lots of opportunities for personal, professional and career growth.