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Business Model 101

  • Startup Edmonton 301, 10359 - 104 Street Northwest Edmonton, AB, T5J 1B9 Canada (map)

In this hands-on workshop, we’ll use our favourite tool to map out nine key considerations for your business, product or project idea. By the end of the session, you’ll have clear next steps on how to move your idea forward.

Some of the topics we’ll cover include:

  • Who your customer is and how to reach them

  • Different sales models and pricing

  • How to define your unique value

How does the session help you go from idea to a plan?

If you’re just getting started, the Lean Canvas is the perfect tool to structure your thinking and challenge yourself to think in a new way about your idea. Once you have all your thoughts on paper, the final step is to set priorities to gather real facts on each section before you invest too much time or resources.

How does the session help if you already have a business or product?

If you already have a product or a business, the Lean Canvas is a great tool to reimagine the possibilities of success using a proven startup methodology. Maybe you want to go after a new customer or are considering a pricing change, the one-page tool isolates the opportunity and gives you space and structure to make an exciting change based on facts!



I came away knowing that I need to make some changes to my business idea. That alone is worth its weight in gold. - Cynthia S

I've had this idea for a while but just didn't know how to get it started. Now that I have it on paper, things are a lot more clear, and I'm ready to take the next step! - Kevin M

If you are serious about a startup, you need to get connected, and in Edmonton this is the best place to start. Stephanie is great and very knowledgeable about what she was sharing. - Jerry W

It was informative and inspiring. The whole experience made something like starting a business seem less daunting. - Em U

Earlier Event: November 28
BetaCityYEG Meetup
Later Event: December 1
Monthly Hack Day