Our foundational workshops are a great place to learn about entrepreneurship and meet like-minded people.

  • Learn the ins & outs of building a business model.

  • Arm yourself with the tools to build great products and services your customers will love.

  • Connect with experts and learn the basics to be a boss, boss: legal, accounting, social media, marketing, and human resources.

Business Model 101: PREFLIGHT BETA

Having a great idea is just the first step to building an amazing product or service, there are lots of other factors to consider - like your customers, how to reach them, and what they are willing to pay.

This workshop runs 1-2 times per month on Mondays from 5:30PM - 8:30PM and Saturdays from 9:00AM - 12:00PM at our Mercer Warehouse campus (10359 - 104 Street)

  • A one-page plan that will help you iterate on your idea as you learn about your customers.

  • Learn the ins & outs of building a business model.

  • Map your next steps.

  • Three hours of hands-on support and feedback.

*Preflight Beta is a prerequisite for our annual Preflight program - ongoing support through workshops and mentorship for early-stage technology companies.  

New for 2019 - we're taking our most popular workshop on the road! Join us in your neighbourhood for three-hours to our favourite brainstorming and planning tool, the Lean Canvas. Explore your idea for a business, product or project from a new perspective that encourages you to make data-based decisions and move forward quickly.

Check back for upcoming dates!

Startup 101 

Be a boss, boss! Our Startup 101 sessions bring the very best experts to you for 90-minute sessions on the basics, plus lots of time for questions. Topics include Legal, Accounting, Social Media, Sales, Customer Success and more. Startup 101s are ideal for tackling a specific problem you're facing, prepare for a challenge that is just around the corner, and ask the simple-but-vital questions to make sure you're on the right track.

Stay tuned for 2019 workshop dates!

Who's Leading the session? Meet Stephanie!

Stephanie Enders

Steph manages marketing, communications, and foundational programming for Startup Edmonton. For more than a decade, her professional practice has focused on bridging the gap between creators and audiences, tech products and customers, and letting the creativity and passion of builders shine at the centre of marketing and communication efforts. 

In addition to her work supporting technology founders, Steph teaches at MacEwan University in the Arts and Cultural Management Program.

Without Startup Edmonton, our city’s entrepreneurial tech community would not be anywhere near where it is today. Ken and Cam personify the requisite vision and drive to make this happen in any successful tech ecosystem. I look forward to continuing to be a part of the Startup City for years to come.
— Tom Hendrickson, Founder/CEO, Mitre Media